Beer 101

Like all of us, our regional sales manager in the Midlands, Ben, loves to introduce people to the world of great beer for the first time. Since 2011, He has been doing this with his Beer 101 classes, covering all of the major beer styles and what makes each unique. Each session is tailored to suit the needs of the venue in question, covering the basics at the required level, and getting more in depth and geeky where appropriate.

The approach is relaxed and informal (definitely no PowerPoint!), encouraging questioning discussion around the table, and with an emphasis on understanding how to confidently recommend the right style of beer to different kinds of drinkers. There is, of course, plenty of tasting.

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