Oude Geuze is what started it all. Based on the lambic style, and synonymous with Brussels brewing, it was a beer that a 21 year-old Frank Boon loved. So much so, that when Oude Geuze started to fall out of favour, he was determined to keep it alive. He bought Rene De Vits’ geuze in 1978, acquiring the building, an arsenal of oak lambic barrels and a whole lot of dust and cobwebs.

It didn’t take too long before Frank realised Boon needed more space. A new brewery hall, built in Lembeek, was quickly followed by its first true lambic brew. And from then things went from strength to strength, mastering the blending, mixing and ageing that are the hallmarks of a truly great lambic. The delicious balance of old and young, augmented by fruit if you like, but never simple. Never basic.

Traditional geuze brewing got EU protection (with Frank heavily involved!), new warehouses were built and, in 2017, another new brewery hall was built, this time tripling capacity. And all because of one man’s love of geuze.